About SmileBoxx

One brand for a better smile routine.

SmileBoxx is building a connected platform across everyday oral beauty, clear aligners and professional smile services — designed to make modern smile care easier to discover, understand and access.

Explore Smile Services Contact
A white box printed smileboxx on a marble ledge between two glass ampoules, a white pen and a small aligner case with a clear tray
Rows of clear aligner trays on a white tray on a white counter, a bright white room softly out of focus behind

Corporate context

Built with deep product infrastructure.

SmileBoxx operates within the FrendsCo group and draws on IMDS product and manufacturing capability, and on legacy smile-aesthetics development.

If you are here on behalf of an investor or a partner, the investor page is the better starting point.

What we make

Three areas, one brand.

SmileBoxx works across three areas. They sit under one brand and none of them is the headline — each has its own pages, where the details, the prices where there are any, and the things still being confirmed all live.

Three equal stone plinths holding a white applicator pen, an aligner case printed smileboxx and a white handheld scanner

  • Everyday oral beauty

    The products you use at home, as part of a daily routine rather than an appointment.

    Shop everyday products

  • Clear aligners

    At-home and professional aligner pathways, each with its own page and its own pricing.

    Explore SmileSet

  • Professional smile services

    Whitening, guards and other services arranged in person through a SmileBoxx location.

    Explore Smile Services
A white card printed smileboxx leaning on a cream wall behind a travertine tray holding a white pen and a folded cloth, with pink sweet peas in a glass vase

The brand

A new chapter in oral beauty.

SmileBoxx connects thoughtfully presented at-home products with professional smile services.

Our approach

Common questions

Where things sit.

Is SmileSet part of SmileBoxx?

SmileSet operates as its own business. SmileBoxx brings that aligner pathway into one place alongside the rest of your smile care, so you can start from either here or the SmileSet page.

Where can I find a SmileBoxx location?

Permanent locations and pop-up smile scan events are announced on the Locations page as they are confirmed. There is a notify list there for markets that are not open yet.

Can I operate a SmileBoxx territory?

Territory opportunities are set out on the Own a BOXX page. Terms are provided to qualified applicants and set out in the written territory agreement.

Start with the routine.

Everything SmileBoxx makes is built around the same idea: making modern smile care easier to discover, understand and access. The service pages are where the specifics live.

Explore Smile Services Contact